Haute Couture Boutique - Flatsome Design E-commerce
Background & Objective
A fashion house wants to modernize its online presence to reflect the premium quality of its creations and reach a wider customer base, particularly internationally. Until now, their sales have been limited to physical boutiques and a few publications on social networks. The aim is to create a high-performance, aesthetic and fluid e-commerce online store to present their collections, facilitate purchases and enhance the customer experience.
Choice of theme
The Flatsome theme has been selected for its speed, scalable design and optimized e-commerce functionality. It offers elegant layouts, intuitive product filters and perfect compatibility with WooCommerce. Its UX Builder also makes it easy to adjust pages to your brand’s needs.
Key Features
- Immersive home page with slider highlighting key categories (fashion, home, food, cosmetics)
- Multi-vendor catalog with personalized pages for each artisan or boutique
- Advanced filters (price, rating, availability, product type)
- Automated commission system for sellers
- Dedicated seller area (product management, orders, statistics)
- Secure payments (Mobile Money, CB, PayPal)
- Real-time order tracking
- Delivery automatically calculated according to geographic zone
- Loyalty program and coupons
- Blog integration with articles on the green economy and sustainable tips
User Experience
The site is designed to offer fluid navigation:
- Clear, minimalist menu
- Light, optimized product pages
- Quick filtering (size, color, price, availability)
- Maximum 2-step payment
- 100% responsive site for optimal mobile experience
Expected Benefits
- Increase international reach with multilingual, multicurrency store
- Increased sales thanks to a fluid, attractive shopping experience
- Enhanced brand image with a modern, high-end site
- Customer loyalty thanks to promotions, newsletter and social network integration
