Marketplace Design Éco – WoodMart Green Shop
Background & Objective
The EcoMarket CI platform aims to become Côte d'Ivoire's first marketplace dedicated to eco-responsible products (organic cosmetics, local crafts, clothing made from natural fibers, sustainable groceries). Until now, sellers operated via Facebook and Instagram, which limited their visibility and complicated order management. The aim is to create a high-performance multi-seller e-commerce site that centralizes the offer and provides customers with a simple, fluid and secure experience.
Choice of theme
The WoodMart theme has been chosen for its powerful marketplace functionality and high-end design for handcrafted, eco-friendly products. It integrates advanced filters, a smart search system, and perfect compatibility with Dokan (multivendor marketplace plugin).
Key Features
- Immersive home page with slider highlighting key categories (fashion, home, food, cosmetics)
- Multi-vendor catalog with personalized pages for each artisan or boutique
- Advanced filters (price, rating, availability, product type)
- Automated commission system for sellers
- Dedicated seller area (product management, orders, statistics)
- Secure payments (Mobile Money, CB, PayPal)
- Real-time order tracking
- Delivery automatically calculated according to geographic zone
- Loyalty program and coupons
- Blog integration with articles on the green economy and sustainable tips
User Experience
Navigation optimized for simplicity:
- Clear interface and uncluttered design adapted to the eco and artisanal image
- Well-structured main menu by product category
- Quick filters and search to find a product in just a few clicks
- Detailed product sheets with high-resolution photos and full descriptions
- 2-step checkout to minimize shopping cart abandonment
- High-performance mobile version for smartphone users
Expected Benefits
- Increased visibility for artisans thanks to centralized platform
- Simplify sales with automated seller back-office
- Increased sales thanks to filters, promotions and coupons
- Reinforcement of the EcoMarket brand as a benchmark for responsible consumption in Côte d’Ivoire
