Boutique Mode Minimaliste – Savoy Clean Store
Background & Objective
Kotn, an ethical and minimalist brand based in Toronto, is renowned for its essential, high-quality cotton garments. Their mission is to offer fashion that is sustainable, simple and functional. Their online presence is central to reaching a young, responsible audience, mainly in Canada, the United States and Europe. The project involves creating a minimalist, refined e-commerce store aligned with their values, using the WordPress Savoy theme, known for its clean style, performance and product focus.
Project Vision
The site is intended to be calm, elegant and immersive, giving way to powerful product visuals and clear messages. It must reflect the brand's DNA: minimalism, durability, transparency and comfort. The user experience must be fluid and intuitive, especially on mobile, where over 65% of their buyers are located.
Choice of theme
The Savoy theme is perfectly suited for brands like Kotn, thanks to its clean aesthetic, smooth animations, integrated product filters, and WooCommerce compatibility. It’s also ultra-fast, SEO-friendly and fully responsive.
Key Features
- Uncluttered home page with sticky menu, immersive lifestyle banner and direct CTA (“See the new collection”)
- Clear product categories: Women’s, Men’s, New, Essentials, Home
- Dynamic filtering (size, color, material, price) integrated on store pages
- Product pages with full-screen photos, detailed descriptions, personalized recommendations
- Smart shopping cart: sticky mini-cart, estimated delivery costs, upsell of complementary products
- Simplified check-out with Shopify-style options via WooCommerce, Apple Pay and Google Pay
- Lifestyle blog: articles on sustainability, ethical supply chain, interviews and behind-the-scenes stories
- Instagram footer integration (UGC & influence)
- Customer account: order tracking, wishlist, simplified returns
- Commitment section: ethical commitments, partners, key figures
User Experience
Zen look & feel, consistent with the brand’s visual identity
Great attention to typography, spacing and images
Fluid navigation, without visual overload
Responsive mobile first, simple gesture navigation
Friction-free, rapid purchase path
Expected Benefits
- Improved conversion rate thanks to better content prioritization and a clearer interface
- Enhanced premium & responsible brand image
- Improved customer loyalty thanks to customer account and fluid UX
- Enhanced SEO impact thanks to blog, structured tags and optimized loading times
- Differentiating brand experience in the North American market
