E-Commerce
Site Corporate Global – Porto Multi‑Industry
Background & Objective
Showcase (shopatshowcase.com), a major Canadian retailer active in the health, beauty, home and toy sectors, wanted to enhance its online presence with a modern corporate website. The aim was to create a sleek, fast, multilingual (fr/en) online platform, highlighting both the brand's identity and the diversity of its product universes, while strengthening the conversion of visitors into prospects or customers.
Choice of theme
The Porto theme is particularly well-suited to this type of project: it features over 90 ready-to-use demos, is optimized for WooCommerce and offers high performance. Porto is also fully WPML-compatible, so it can handle both English and French to reach a bilingual clientele in Canada.
Key Features
- Sophisticated home page, with high-resolution slider and highlighted sections for key categories: beauty, home, health, toys
- Elegant product catalog with detailed information sheets, advanced filters and integrated blog system, to highlight tips and promotions
- Optimized conversion: quick contact form, live chat, MailChimp newsletter integration
- Fully bilingual version (fr/en) via WPML
- Integrated WooCommerce, even if this part remains lightweight (showcase sometimes sells online)
- Immersive “about us” section, presenting Showcase’s values, commitments and locations
- Careers page with online application form
- Blog with news, trends and promotions
- Structural SEO optimization: sitemap, meta tags, WebP thumbnails, fast loading performance
User Experience
The site offers :
- Fluid, uncluttered navigation, with drop-down menus and quick access to the various product lines
- A high-performance mobile version (responsive excellence) for ease of use on smartphones and tablets
- A clear conversion path: contact, application or purchase via WooCommerce depending on the context
Expected Benefits
- A modernized, high-end brand image
- Increased organic traffic thanks to technical SEO and blog content
- Improved prospect capture via career section and newsletter
- Simplified content management with multilingual WordPress administration
- Optimal site performance for users: speed, stability, 24/7 availability
